I wrote an email to my mailing list today and talked about a shift in focus to reach parents directly on social media. Because my updates are kept short (3 updates, 3 asks), I didn't delve into the "why" behind the shift. We like to celebrate the resounding successes rather than dwell on things that didn't work so well. The point of this blog series, however, is to delve into what works and what doesn't. Asking school clinicians and therapists to share Empowered Together with their families didn't work in the sense that it didn't result in requests to join Empowered Together.* Maybe those channels can be effective down the line but I couldn't crack the code to it right now. Where I was seeing requests to join was from a few facebook posts I made. Now that has me exploring the channel of social media and it makes sense when I think back to early customer discovery conversations. When I asked parents where they went to find support and answer kid-rela
-Sarah