Welcome to my virtual home!

Keeping it real here, folks. With family in town, this is my office setup. Note the ironing board "desk" wedged between the closet and bed. I even finagled some "ambience" with my lamp. All the same, it suits the purpose and allows me to get some work done before unplugging for family time.

Until a couple weeks ago, I was like a dog chasing its tail. I was thinking of pivoting from a private pay model to a Third Party Payer model, replete with Channel Partners plus Users. That yielded three significant stakeholders that left my head spinning and progress impeded. Thankfully, an adviser who's been on this journey with me asked, "do you have evidence that the private pay model doesn't work?" Hmm, no, not really. He was right to ask the question and urge me to consider how to prove or disprove that model. So now I'm hunkering down for a more strategic approach to the private pay model, measuring impact and adjusting when necessary. I'm grateful for those who walk alongside me and have perspective to see things I overlook.

I've finally created a website  and am now deep into creating a contact form, integrating with my Airtable database, and negotiating a downgrade with my hosting provider because I thought  I was getting domain privacy protection. (Note: the US government has disabled privacy for .us domains.) In short, it's unglamorous and unexciting but also stuff that's got to get done. I'm looking forward to when I can do more of the fun stuff like working directly with parents. We've also just launched a free membership to make it easier for parents to join us. Check out the options here .

I began today thinking, "I've been at this for a THIRD of a year and I'm still struggling with product/market fit!" Then I read this gem from Rahul Vohra, founder and CEO of Superhuman. "Investors advising early-stage teams should avoid pushing for growth ahead of product/market fit. As an industry, we all know that this ends in disaster, yet the pressure for premature growth is still all too common. Startups need time and space to find their fit and launch the right way." It's better to engage in this struggle now rather than when I've grown something that doesn't really fit the market. To read Vohra's full post, click here .